LROY | Behavioural Analytics and CRO Strategist LROY | Behavioural Analytics and CRO Strategist
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    • Vision
    • Measure
    • Insights
    • Optimise
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Vision.

Defining the right metrics

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Understanding your mission & vision

Understanding where your business is going is crucial to my work. I love to challenge people on this. But… I’m even more passionate in helping you measure progress towards your peak.

It’s easy to lose sight on what really makes impact. What moves the needle towards your business goals? What are the key metrics we should improve? And what vanity metrics are distracting us?

Let me help you define those key metrics and implement a trustful way to measure your milestones towards the top.

Setting up KPI reporting

Once you are clear on your targets. I can translate those into clear Key Performance Indicators. Once we have those clear they can really help us understand when we are making steps towards your goals.

Designing and developing the right dashboard

Driving a car without a dashboard would be a silly thing. Still.. lot’s of people steer their business without one. 

You feel you move, but you have no clue what’s happening under the hood. How fast are we going? ‘Ehhh..‘ Could we go faster? ‘Possibly?’ Does anything indicate somethings broken? 🤷 

A growing property needs a dashboard which fits your KPI’s. It’s a practical place were we find the information we need, to grow and optimize your business.

I help design and build your bespoke dashboard which gives you the information you need to grow your property and conversions.

I want this!

Ready to put your vision into practice?

Going from visitors to brand ambassadors is quite the journey. Let me help you take those first steps.

Let’s go!

Check out my other services

Measure

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You can’t grow what you can’t measure. Let’s track your progress!

Insights

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I help translate this matrix code in plain language.

Optimise

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Now we have those insights, we better act on them.

Frequently asked questions

How does LROY tailor its approach to each individual business it works with?

Although every project is bespoke, there are patterns and cycles we all go through. Luckily I have worked with many clients and have the experience to judge what the best next step is.

How can LROY help businesses become more user and data-driven?

Depending on where you are in your journey on improving your User & Customer Experience, I hop onto your cruise and help navigate towards a converting future! Sometimes I build you a stunning dashboard, sometimes you need valuable insights from tons of data. Whatever gets your business going.

How long does it typically take for LROY to implement changes and see results?

Sorry for the answer, but it depends on where you are in your process. If you are already set-up to start experimenting we can launch and analyse your first results in just under a few weeks.

How can interested businesses get in touch with LROY to learn more or to schedule a consultation?

This is easy, go this page, fill in the form and we’ll see each other soon.

© 2025 Elroy van Ouwerkerk
All rights reserverd.

Theodorus de Leeuwlaan 3
1391CB Abcoude

VAT: 001964226B95
COC: 53828976

What i offer

  • Vision
  • Measure
  • Insights
  • Optimise

About me

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