Fun fact. Users are human beings. That means they do things different than you intended. They will surprise you. Sometimes even break your product. (And blame you for it.) Getting a full scope of how people interact with your product is a crucial step in improving it.
Analysis of user feedback
But how do you manage a ton load of feedback? What has priority? How do you make sure your next step makes the product better, not worse? We need to analyze the feedback and distinct them from one another. It’s a mistake to believe that users will make your service better. It will incrementally innovate your products. But you need to build the product vision. Like Ford said: People never asked for a car, they asked for a faster horse.
Defining impactful actions for your users
We need to know and formulate the desired actions for your users. Map their journeys and make sure they find their way. When we know this we can optimize for growth.
Ready to know what users really do with your product?
Let’s find out! See what the rave (and hate) about your product. Let’s double down on the great things of your platform and optimise the well… you know, the impediments.
Depending on where you are in your journey on improving your User & Customer Experience, I hop onto your cruise and help navigate towards a converting future! Sometimes I build you a stunning dashboard, sometimes you need valuable insights from tons of data. Whatever gets your business going.
All my clients have one thing in common. They have a large ambition of growing and optimising their online platforms. They understand that having a focus on the user and customer is essential and that your need to steer your business on data. The sectors in which these businesses operate vary enormously. Have a look on this page to see some brands I have recently worked with.