LROY | Behavioural Analytics and CRO Strategist LROY | Behavioural Analytics and CRO Strategist
  • What I offer
    • Vision
    • Measure
    • Insights
    • Optimise
  • About
  • Get in touch
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You can’t improve what you can’t

measure.

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Let’s track your progress.

Recognizing that growth is impossible without measurement, it is essential that we track your progress. By monitoring your performance and collecting relevant data, we can gain valuable insights and make informed decisions to foster continuous improvement and achieve your desired outcomes.

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Google Analytics 4
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The next generation of Analytics which collects event-based data from both websites and apps. A lot of companies have to make the switch since Universal analytics will not process data after 1 july 2023. This is the time to future proof your analytics!
Implement
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Let me take charge of the implementation. Give me the task, and I’ll seamlessly connect all the pieces in the background. Rest assured, I’ll ensure that everything is properly configured and that the right events are accurately measured.
BigQuery connection
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You’re probably wondering what a BigQuery connection is. Long story short, it enables you to quickly and efficiently harness the advanced analytical capabilities and gain valuable insights from your data. I can establish such a connection with my eyes closed.

GA Setups implemented

200+

Experiments I’ve run

500+

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Google Tag Manager

A Google Tag helps you measure the effectiveness of your site and ads. Managing those tags was a clunky business. But Google tag manager removes the need to install individual code on your site or apps and makes it fast and easy to make any changes without help from a developer. It’s your one place to rule your tags. Setting that up can be a bit daunting though… That’s when you call me!

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Training in Google Analytics 4

There is a lot of learning material on Google and Youtube to get your started. 

But if you’re looking for a shortcut. Someone who knows the in’s and out’s and can show those in a jiffy. Let me know, I’m happy to train you and your team!

Setting up user feedback loops

Good companies track their user behaviour. But great companies also collect quality feedback. Collecting user feedback can be quite a challenge since you don’t want to compromise your user experience. I help you think this through.

Implementation of feedback tools

Once we’ve decided how we will collect feedback, we need to make sure the tools are set-up properly. And simply do their job. I do this all the time and am happy to help out!

Ready to measure your growth?

Let’s make sure we track the right things to optimise your growth. Let’s take this step in turning those visitors into brand ambassadors.

Let’s go!

Check out my other services

Vision

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Defining the right metrics and how to steer on them.

Insights

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I help translate this matrix code in plain language.

Optimise

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Now we have those insights, we better act on them.

Frequently asked questions

What is LROY and what services does it offer?

LROY is the business I operate in. I offer various services which help you improve your conversions. Have a look at the product pages in which I explain more. Vision, Meaure, Insight, Optimise.

What industries does LROY specialise in?

My work is universal and I can and like to work in a multi-disciplined environment. However, I do like environments which fit my values. I like to work with ambitious brands with bold visions. I like to work with teams who prefer progress over perfection and who view their users as people not products.

Can LROY work with businesses remotely or does it require in-person meetings?

The pandemic taught us what we can achieve from working from our home-offices. I like to combine face to face meetings and workshops with dedicated work time from my remote office. I believe we should use our Head Offices as spaces to facilitate human connection and knowledge sharing as much as possible and to use our remote offices for times of focus.

What is the cost of LROY’s services?

Every project is unique, and that’s why my services are customized to fit your specific requirements. I offer both hourly and project-based pricing options, with my hourly rate set at €125. I understand that cost is an important consideration, that’s why I work closely with my clients to provide accurate and personalized quotes that fit their budget and project goals.

To get started, simply reach out for a free consultation. I’ll work with you to understand the scope and complexity of your project, and provide you with a quote that meets your needs. I’m looking forward to it!

© 2025 Elroy van Ouwerkerk
All rights reserverd.

Theodorus de Leeuwlaan 3
1391CB Abcoude

VAT: 001964226B95
COC: 53828976

What i offer

  • Vision
  • Measure
  • Insights
  • Optimise

About me

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Language

    • English
    • Nederlands