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Many brands have trouble measuring their performance, offering a perfect user experience and optimising their conversion funnels. But if you can’t measure it, you can’t improve it.
And if you make decisions based on gut feelings in a digital age, you’re leaving revenue on the table.
I help customers gain the insights they need to optimise their user experience and as result grow their revenue.
Data driven 
Understanding your users always start with measuring behaviour on your digital product. But knowing what to measure can be a challenge. I help teams with implementing the right tools and set them up in a way that your teams can trust the data and grow your business from there.
Teams 
Growing a data driven team doesn’t always come natural. It’s because we humans tend to give a little to much recognition to our gut feelings and experience. I help set-up, lead and grow data driven teams so your organisation benefits from a user centric and growth mindset.
User centricity 
Growth is always a balance between your vision and the wants of the user. That’s why having a clear product vision is important, but it should go hand in hand with the user wants and needs. I help organisations revolve around their users, so they can build better relationships, offer better experiences and reach their goals.
Revenue growth 
Revenue growth is always a result of a succesfull conversion goal. And conversions tend to happen when you prioritize your user needs. So having a clear vision on those conversion goals and strategically optimizing the ones you have in place, help you increase your revenue. Instantly. It’s this numbers game I really love playing.
Brands I proudly helped grow their business
Some nerdy facts that I care about.
I’m proud to have helped many clients reach their conversion goals, which in turn led to them growing their brands. Here are some numbers I love to brag about:
Analytics Setups
Experiments
Latte Machiattos
Prototyping & user feedback
If you want to build up or build out a data-driven team and looking for someone
to lead, or if you have a team / organisation where there is already being worked
data-driven, then you are at the right place. I can help your organisation to
become user-driven to optimise your revenue growth.
What drives me and gives me energy
Apart from those latte macchiatos which kept me up. I always search for projects with the following characteristics: Audacious, Challenging, Inspiring and Fun.
Testimonials
Jan Willem Sieveking
Managing Director – Weeronline
Elroy, a skilled leader in data, analytics and UX, excels in people-driven management, fostering team growth and improving business performance.
Tom Wentholt
Head of Online Marketing – Zoover
Elroy, a key hire at Zoover, revolutionised our analytics setup, translating complex analyses into clear narratives, fostering data-driven decisions, and demonstrating leadership.
Roos Pieterse
Team lead Marketing & Sales – Boom Uitgevers Amsterdam
Elroy rapidly transformed our platforms with smart KPIs and precise analytics, exhibiting expertise, speed, and easy collaboration, vital for elevating data plans.
Let’s collaborate and work together.
I’d love to hear from you to see how I can help you or your organisation.
Get in touchFrequently asked questions
How can LROY help businesses become more user and data-driven? 
Depending on where you are in your journey on improving your User & Customer Experience, I hop onto your cruise and help navigate towards a converting future! Sometimes I build you a stunning dashboard, sometimes you need valuable insights from tons of data. Whatever gets your business going.
What are some of the benefits of working with LROY?
If you’re looking for a flexible, fast and specialised pair of brains. You’re in the right place. I offer highly specialised niche services and network without the overhead of a big agency.
What is the cost of LROY’s services?
Every project is unique, and that’s why my services are customized to fit your specific requirements. I offer both hourly and project-based pricing options, with my hourly rate set at €125. I understand that cost is an important consideration, that’s why I work closely with my clients to provide accurate and personalized quotes that fit their budget and project goals.
To get started, simply reach out for a free consultation. I’ll work with you to understand the scope and complexity of your project, and provide you with a quote that meets your needs. I’m looking forward to it!
How can interested businesses get in touch with LROY to learn more or to schedule a consultation?
This is easy, fill in this form and we’ll see each other soon.